{"id":102,"count":23,"description":"140 INOV\u0100CIJU GADI\r\n\r\n1877. gad\u0101 kapteinis Helly Juell Hansen saprata, ka ir nepiecie\u0161ama lab\u0101ka aizsardz\u012bba pret skarbajiem Norv\u0113\u0123ijas laikapst\u0101k\u013ciem. Vi\u0146\u0161 un vi\u0146a sieva Maren Margarethe s\u0101ka m\u0113rc\u0113t savu lielo ve\u013cu linu e\u013c\u013c\u0101. \u0160\u012b modern\u0101 procesa rezult\u0101t\u0101 tika izstr\u0101d\u0101ts \u016bdensnecaurlaid\u012bgs ap\u0123\u0113rbs j\u016bras str\u0101dniekiem, un t\u0101 rad\u0101s Helly Hansen.\r\n\r\nHelly Juell Hansen dibin\u0101ja j\u016bras kapteinis Helly Hansen kop\u0101 ar sievu Maren Margr\u0113tu. Str\u0101d\u0101jot sav\u0101 pagrab\u0101, inovat\u012bvais un str\u0101d\u012bgais p\u0101ris nenogursto\u0161i str\u0101d\u0101ja, lai izstr\u0101d\u0101tu darba ap\u0123\u0113rbu gar\u0101m dien\u0101m j\u016br\u0101. Norv\u0113\u0123u ra\u017eot\u0101js \u0101tri vien k\u013cuva par noz\u012bm\u012bgu ap\u0123\u0113rbu nozares sp\u0113l\u0113t\u0101ju. Tikai gadu p\u0113c uz\u0146\u0113muma dibin\u0101\u0161anas Helly Hansen sa\u0146\u0113ma pirmo no daudzaj\u0101m balv\u0101m Pasaules izst\u0101d\u0113 Par\u012bz\u0113.\r\n\r\nP\u0101r\u0113jais ir \u012bsts norv\u0113\u0123u r\u016bpniec\u012bbas piedz\u012bvojums. \u012as\u0101 laik\u0101 Helly Hansen palielin\u0101ja ra\u017eo\u0161anu, uzc\u0113la un ieg\u0101d\u0101j\u0101s r\u016bpn\u012bcas vis\u0101 valst\u012b un papla\u0161in\u0101ja savu produktu kl\u0101stu. Helly Hansen ra\u017eoja visu, s\u0101kot ar lauksaimniec\u012bbas un r\u016bpniec\u012bbas produktiem un beidzot ar gl\u0101b\u0161anas vest\u0113m, g\u0101zmask\u0101m un pakl\u0101jiem.\r\n\r\nNE TIKAI MAK\u0160\u0136ERNIEKIEM: MODERNI BR\u012aV\u0100 LAIKA AP\u0122\u0112RBI\r\n\r\nDevi\u0146desmito gadu s\u0101kum\u0101 cilv\u0113kiem s\u0101ka b\u016bt vair\u0101k br\u012bv\u0101 laika, un Helly Hansen bija viens no pirmajiem, kas izstr\u0101d\u0101ja ap\u0123\u0113rbu da\u017e\u0101diem m\u0113r\u0137iem. Helly Hansen papildin\u0101ja savu past\u0101v\u012bgi augo\u0161o produktu kl\u0101stu ar kempinga un bur\u0101\u0161anas piederumiem, k\u0101 ar\u012b ar moderniem lietus ap\u0123\u0113rbiem lieto\u0161anai pils\u0113t\u0101. Pils\u0113tas un r\u016bpniec\u012bbas muzeja Mosa arh\u012bv\u0101 var atrast 1913. gada Helly Hansen br\u012bv\u0101 laika ap\u0123\u0113rba rekl\u0101mu! Darba ap\u0123\u0113rbi bija tikai s\u0101kums.\r\n\r\nNEP\u0100RTRAUKTS PROCESS: TEHNOLO\u0122IJU MEKL\u0112JUMI\r\n\r\nLai gan Helly Hansen lietus ap\u0123\u0113rbi joproj\u0101m ir noz\u012bm\u012bgi, vi\u0146u tehniskie jaunin\u0101jumi ir nostiprin\u0101ju\u0161i vi\u0146u poz\u012bcijas ekstr\u0113mo sporta veidu, piem\u0113ram, bur\u0101\u0161anas un sl\u0113po\u0161anas, jom\u0101. \u0160odien vi\u0146u izstr\u0101d\u0101jumus izmanto elites bur\u0101t\u0101ji, vair\u0101k nek\u0101 55 000 kalnu profesion\u0101\u013cu un gidu, k\u0101 ar\u012b vair\u0101k nek\u0101 200 sl\u0113po\u0161anas k\u016brortu. Run\u0101jot par inov\u0101cij\u0101m, vi\u0146i nekad nebeidz str\u0101d\u0101t. Ik p\u0113c se\u0161iem m\u0113ne\u0161iem vi\u0146i izlai\u017e jaunu kolekciju, un vi\u0146iem ir past\u0101v\u012bgi j\u0101p\u0101rdom\u0101 un j\u0101test\u0113 jauni produkti. Tas ir dinamisks process. Viens no iemesliem, k\u0101p\u0113c vi\u0146i tik labi piel\u0101gojas, ir tas, ka vi\u0146i past\u0101v\u012bgi mekl\u0113 funkcion\u0101lu praktiskumu.","link":"https:\/\/dekastar.lt\/lv\/gamintojai\/helly-hansen\/","name":"HELLY HANSEN","slug":"helly-hansen","taxonomy":"pwb-brand","parent":0,"meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/dekastar.lt\/lv\/wp-json\/wp\/v2\/pwb-brand\/102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dekastar.lt\/lv\/wp-json\/wp\/v2\/pwb-brand"}],"about":[{"href":"https:\/\/dekastar.lt\/lv\/wp-json\/wp\/v2\/taxonomies\/pwb-brand"}],"wp:post_type":[{"href":"https:\/\/dekastar.lt\/lv\/wp-json\/wp\/v2\/product?pwb-brand=102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}